Of Risk and Marketing

Posted by Marissa Sayno on Thursday, June 6, 2013 In : marketing 

If marketing were a Game of Thrones, which kingdom will best describe what you do?  But, that's just barely scratching the surface, no matter how everyone's raging about the Red Wedding that made you hold on to the edge of your seat. Let's go a notch further.  Imagine being called to work on a dream project where there are no budget constraints.  'The sky is the limit..' and that's music to your ears.  The catch?  You simply have to give your one best shot to marketing success because your ve...

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Dear Amy's Baking Company...

Posted by Marissa Sayno on Thursday, May 16, 2013 In : just a thought 

I think I have nothing more to say because they have said it all... and you will know what I mean if you type your business name in the search field.  You even made it to Google Trend's hot searches that many of us can only dream of.  From Kitchen Nightmare to becoming an overnight social media nightmare, your words have reached out to the four corners of the digital world.  In fact, I have never known your existence until I have read a post shared by the Huffington Post.  And for all the pub...

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The Art of Predicting Virality

Posted by Marissa Sayno on Tuesday, March 5, 2013 In : social media 

Imagine what you would create if you can predict the virality of a certain content before you go about making one?  That would be a marketer's dream come true.  Each time I watch those 30-second clips, I'm fascinated how something so random can become a viral hit.  Did we even know that Psy will break that 1 Billion view count on YouTube as he struts to the Gangnam Style beat?  Come to think of it, even if social graphs and big data can map out the patterns in these online trends, even if you...

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Big Data: Killing Creativity with a Byte

Posted by Marissa Sayno on Thursday, February 7, 2013 In : just a thought 

Once upon a marketer's world, there lived a princess called 'data' and she was locked up in a tower so high that no one in the business kingdom can ever reach that golden key she had kept with her so dear.  One day, she was looking out of her window when she heard a loud crash and saw someone lurking in the shadows.  "It is I, the data scientist of your dreams, crossing through a thousand leagues and conquering the eight-headed monster Analytics, come here to give you a kiss." So he did.. and...

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The Psychology of Yes

Posted by Marissa Sayno on Monday, January 14, 2013 In : conversion 

Why do people say yes and what makes them take an action?  These are two major questions that marketers and business owners are trying to solve, like the greatest riddle of them all.  Do people say yes automatically, without thinking about it?  But most often, people say no even before you try to convince them otherwise.  So, what triggers this ‘yes’ factor?  Is there such a thing as subliminal marketing that renders you a zombie saying yes to everything you’re told, like signing your s...

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Are You Ready to Get Seriously Social This 2013?

Posted by Marissa Sayno on Wednesday, January 2, 2013 In : social media 

Goodbye Old… Welcome New!
  This 2013, it’s time to meet your audience half-way, on the digital highway.  That time of the year where pictures may speak louder than words, that is, if you’ve got nothing important to say.  Social media can’t be ignored anymore as we see it becoming the catalyst of change across the globe, where ordinary folks get the chance to share their extraordinary views to the world.  Who will rise?  Who will fall? 

One thing’s for sure:  People will always find ...

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Eat, Drink and Be Grateful

Posted by Marissa Sayno on Wednesday, December 26, 2012 In : just a thought 

'Tis the season to celebrate.. and the perfect time to inspire those around you as the year comes to a close.  2012 has been a year of new discoveries, of connecting with real people who share the same passion where social media is concerned.

For the love and support, I am truly grateful.  You know who you are.  We've bumped into each other often on the Web. We've shared meaningful conversations... and I think I wouldn't have made this site without all those motivation to kick off a world of w...

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Why Free Isn't Really That Sexy

Posted by Marissa Sayno on Tuesday, December 18, 2012 In : customer intelligence 

We live in the age of the Freemium Fallacy, where giving away content for free has become the new normal in the name of marketing.  If you don't know what I mean, just spend some time surfing your favorite sites on the Web and in less than an hour, you'd be amazed at the amount of free stuff you can get just by signing up your name and an email address.  Bam!  You've got that free report, ebook, white paper and so on.  Never mind if you provided some made-up name, an alias, or some generic em...

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Simply Thanks!

Posted by Marissa Sayno on Friday, November 23, 2012 In : just a thought 

A few weeks back, I've read someone wrote: “If you're not online, you don't exist..”  Well.. excuse me if I care to disagree, but I would like to correct it and say that if you're not online, you don't exist onlineSee the difference?  True that technologies and social media tools have helped us connect with each other faster than before.  But then again, in a world full of alter egos, fake profiles and exaggeration – I can't help but miss real conversation, of having a cup of coffee ...

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IF Only You Have Asked... Why

Posted by Marissa Sayno on Monday, November 12, 2012 In : customer intelligence 

Wouldn't it be a perfect world if you know why people buy and how you can know this in advance?  We don't live in that virtual utopia yet and so, we're trying to figure things out through various tests, segments and demographic data in a hope to zero in on the right market to push your sales into hyperdrive.  Many businesses and marketers have been focusing on the 'Who' instead of the WHY.. and this is exactly the reason why their marketing message becomes more fragmented than it already is. ...

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